Contextual links are an effective way to improve link popularity with Google and enhance your rankings. It should be noted that the benefits of contextual linking aren’t limited to Google, and the practice has relevance with other search engines as well. This makes it a powerful strategy for entrepreneurs.
The most important factors in your contextual links are context and activity. First, contextual links must live up to their name. They must be relevantly placed in quality content. For example, if you sell doghouses, then links to your site would be highly appropriate on a blog about pet care. If a link to your site appeared in an article on that blog, it would be in context with the rest of the content. Hence the name.
While a good contextual link will help you in the search engines, it’s the use of that link that can really give it traction. For example, if no readers clicked your doghouse link, you probably wouldn’t see significant benefit from the link. But if the pet care blog is popular and your link gets numerous clicks, you’ll get a lot of juice from its placement.